Most cleaning companies will tell you to deep clean every season. Some will say monthly. The honest answer is that the right cadence depends on five things, and almost everyone lands in the same place once they think it through.
What "deep clean" actually means
A deep clean — what we call a First Reset — is the ground-truth visit that establishes the standard. Every surface, every crevice, every soft good: refreshed. It typically takes 30–50% longer than the same cleaner's recurring visits, because they're not maintaining; they're establishing.
A recurring reset, by contrast, holds the standard. It's faster because nothing has fully degraded between visits.
So when people ask "how often should I deep clean?" the better question usually is: how often do I want to maintain this standard?
Five things that decide your cadence
- How many people live in the home. Two adults? Biweekly is plenty. Two adults plus two kids and a dog? Weekly is closer to right.
- How much time you actually spend home. Remote workers accumulate dishes, papers, and crumbs at roughly 2x the rate of office-bound households. Weekly tends to be worth it.
- Whether you have pets. Hair compounds. A biweekly home with a shedding dog visually reads as monthly.
- What kind of flooring you have. Hardwood and tile show every footprint and crumb. Carpet hides things, then doesn't.
- Your standard. Some people genuinely don't notice surface dust until week three. Others can feel it on day five. Both are valid; the right cadence is the one that matches your standard.
Where most people end up
Across our member base, the distribution is roughly:
- Weekly: 25%. Households with kids, pets, or a strong "Friday afternoon means clean home" preference.
- Biweekly: 60%. The default for most professional households.
- Monthly: 15%. Lower-traffic homes (single occupants, frequent travelers, second properties).
If you're not sure where you fit, start with biweekly. You can always tighten the cadence after the second or third visit — we'll keep the same cleaner and the same checklist regardless.
What about the actual deep clean?
If you've never had a professional deep clean, the answer is: once. Establish the standard. Then maintain it on whatever cadence makes sense.
That's how our model works. The First Reset is a one-time investment that sets the baseline. Every recurring reset after that holds it. The math strongly favors maintaining over re-deep-cleaning every quarter.